AccessPass

A community for local business, by local business.

Guides

Content marketing via Happening Guides

Overview

Deadlines and descriptions

  • Valentine's Day, January

  • Summer Camp, February

  • St. Patrick's Day, March

  • Farmer's Market, April

  • Easter, April

  • Happy Hour, April

  • Mother's Day, May

  • Summer Guide,* May

  • Father's Day, June

  • Happening List Hall of Fame, June

  • Independence Day Guide, July

  • Back to School, August

  • Football Sunday, September

  • Fall Guide,* September

  • Halloween, October

  • Thanksgiving, November

  • Holiday Shopping,  December

  • Holiday Guide,* December

  • New Year's Eve, December

  • Love Local, Evergreen

  • Charity, Evergreen

Tips

We know that it's tempting to send us a jpg of your logo and call it a day.   We urge you:  don't do that!  Here's how to get the most out of your banner ad.  It will only take an additional 10-15 minutes of work to maximize your ROI (that's return on investment!)

  • Add value!  How will what you’re selling provide a solution for your potential customer? This will truly grab their attention.

  • Less is more.  Banner ads tend to be relatively small, so you don't always have a lot of space to work with. Don't try to say too much; the ad may just end up looking cluttered. Instead, clearly communicate a single marketing message about a single product.   Minimize word count and focus on one eye-catching graphic.
  • Remember, this is cold traffic… treat them that way!  In other words, don't try to offer every service or product all at once.  Give them a “taste” and make is delicious, they will come back for more!
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